6 Steps to Perfect Qual

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Step #1: Qualitative Research Design

With an optimized research design, a small consultancy can really punch above its weight.

This first official L&E trust guide shares the path to an optimized research design to start you out on your qualitative journey.

This paper will guide you through qualitative research design best practices to guarantee actionable insight for your client’s needs.

  • How to define the client problem and structure the “big question”
  • The right methodology for the right solution
  • How to create moderator guidelines and define sample sizes
  • Choosing a facility location
  • Technology that is changing the nature of qualitative research
  • The expertise behind Research Design Engineers

To continue reading, download our latest white paper, 6 Steps to Perfect Qual, by filling out the form to the right. 

More about the six steps to perfect qual series

It’s qualitative research that digs deep to uncover the truth in consumer behavior. If the goal of qual is to explore rather than confirm, then true qualitative insight comes from asking the right questions, with the right people, and successfully sharing the journey they take you on.

We know qualitative researchers walk a tightrope. Margins for error are narrow; even the smallest mistakes in a qualitative project can have huge impact on the client relationship and the project’s success.

Our series of six white papers is designed to support you every step along the way in your project – to provide a guide to the key elements that will drive success and how we at L&E can help you.

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